Course curriculum

  • 1

    Welcome to the course!

    • A message from your instructor

    • How to use this course

    • Before we begin

  • 2

    Let's get started!

    • Day 1 - Competitive Research

    • Day 2 - Customer Research

    • Day 3 - Intro to Empathy Mapping

    • Day 4 - Hook Discovery

    • Day 5 - Hook Variation

    • Day 6 (Part One)- Turning Hooks Into Ads Using ChatGPT

    • Day 6 (Part Two) - Creating Ads From Scratch

    • Day 7 - Split Testing Copy

  • 3

    Next Steps...

    • That's Cool and All, But...