HemonX

Morning Formula, Developing Inner-Goals first (Creating an Identity)

Leadership & Communication Training (How to communicate with CEO and managers)

3 Keys to Savagery

End of Day Reports

Productivity Planning (Weekly)

Productivity Planning (Daily)

Score Cards

Why do we do score cards?

Daily Health Habits (Fitness, Water, Sleep) [Game Changers]

Pre-Planned “Timed Think” (Road Less Stupid)

Identifying Wins

Homework: Create Morning Formula

Submit Morning Formula

Homework: Begin Tracking Score Cards + EODs

Submit EOD

Homework: Weekly Planner

Submit Weekly Planner

Homework: Hand Copy

Homework: Sign + Return Oath

Submit Signed Oath

Marketing + Psychology 101

Building an Avatar Map

Ad Research Phase Doc

Understanding the Conversion Heuristic

Conversion Heuristic Breakdown - Lead Gen Example

Conversion Heuristic Breakdown - Ecom Example

Empathy Map

Marketing Research Training (In Depth)

Empathy Map Training

Homework: Ad Breakdown

Submit Ad Breakdown

Homework: Ad Creation

Homework: Empathy Map

Submit Empathy Map

Submit Ad Creation

Homework: Research Documents

Submit Research Documents

Headline Training 1.0

Aligning Headlines with Sophistication & Awareness

Headline Optimization for Landing Pages (Case Study)

Types of Proof

Story Telling Framework

2X2 Copy Training

Mass Copy Duplication + 80/20 & 64/4 Method

Emotion Baiting

Creative Templates

Formats to Use (Dimensions)

Creative Request Template (If working with a team)

Funnels [Headlines]

Funnels [Landing Pages]

Ad Templates

Copy Doc Template

Copy Doc Template [Download]

Redefinition- Simplification

Homework: Re-write Assigned Ads

Submit Re-write Assigned Ads

Homework: Critique Landing Page

Submit Critiqued Landing Page

Copy Testing Decision Tree

Platform Overview

TOFU/MOFU/BOFU Structures (Holistic)

Key Metrics to Look At & What They Mean

Inspect Feature Training

Overview Phase 1 - Audience Farming

Phase 1 Build Out

Custom Audience Guide

How to Create Custom Audiences

Overview Phase 2 - Creative Testing

Phase 2 Build Out

Overview Phase 3 - Intro to Scaling

Phase 3 - CBO + Minimum ROAS

Phase 3 - ABO Super Scale

Phase 3 - AccSpend Scale

Phase Zero (Rough Start)

Custom Audience Guide

Phase 1_ Audience Farming Guide

Phase 2_Creative Testing

Phase 3_ Intro to Scaling Guide

Building Non-Value Based Lookalikes

Policy Guidelines

How the auction/algorithm works on FB

Anatomy of a Facebook Ad : Creative - headline - hook

How to Setup Your Columns/Dashboard

Setting Up Custom Metrics in Dashboard

Using Events Manager to Test Events Across Your Funnel

Starting Budgets and How to Calculate Them [Cheat Sheet (formulas)]

Sandbox Campaign Creation and Overview

Pre-Gaming: Jump start ad performance using social proof/engagement

Measure Ad Performance, Diagnose Ad or Funnel Issues and Compare Results by Time Period Using your Dashboard

Submitting Appeals on Disapproved Ads (Chat Support)

Submitting Account Ban Appeals [What to say in your appeal]

Spreadsheet Reporting

Spreadsheet Reporting [Automated]

How to Create a Creative Reporting Dashboard [Google Data Studio]

Homework: Policies

Submit Policies

Measuring & Interpreting Data Download

Objections Framework

Remarketing Wizardry [Humor Copy Workshop

Remarketing Facebook Structures [Ecom]

Remarketing Facebook Structures [Lead Gen]

Google: How to Implement Tracking

Google: Shopify Dynamic Code

Google: Global Site Tag

Google: Shopify Dynamic Google Tag

Google: Analytics Account

Google: Campaign Set Up

Google: Search Campaign Shell

Google: Display Campaign Shell

Google: YouTube Campaign Shell

Google: Discovery Campaign Shell

Google: Custom Columns

Google: Audience Creation

Google: Pre-Built Audience

Google: Remarketing LIst

Google: Custom Audiences

Google: Adding KW's Placements + Topics

Google: Placement + Topic Exclusions

Google: Placement Search

Google: Quality Score

Google: Search Ad

Google: Display Ad

Google: YouTube Ad

Google: Discovery Ad

Google: Google Shopping Creation

Google: Shopping Ad Creation

Google: How to Test on Google

Google: Initial Strategy Creation Video

Google: Strategy Campaign

Google: Ad Formats (Display, YT, Search)

[Pro Tip] Remarketing Proof-Pages For Lead Generation & High-Ticket

Homework: Re-Marketing Wizardry Template

Homework: Re-Marketing Wizardry Template

Youtube: Research (Start Here)

Youtube: Custom Audience Creation

Youtube: Competitor Research (Ads + Funnels)

Aligning YouTube Targeting & Messaging With Awareness

Youtube: Phase 0 - Baseline Campaigns 

Youtube: Phase 0 - Build Out 

Youtube: Phase 1 - Creative Testing 

Youtube: Phase 2 - Targeting Option Testing 

Youtube: Phase 3 - Scaling

Remarketing Wizardry Framework for YouTube Ads

Phase 1

Phase 2

Phase 3

Holiday Scaling Masterclass

Event Recording - Advanced Automated Rules Training Overview

Automated Rules Setup Walkthrough

How to Get Post ID's from DCO Campaigns

The Art Of Subtle Influence

Master Series Episode 1

Master Series Episode 2

Master Series Episode 3

Master Series Episode 4

Master Series Episode 5