HemonX

Course Curriculum

  • 1

    Welcome to HemonX

    • Welcome to HemonX

    • HemonX [Oath]

    • HemonX [Oath 2.0]

  • 2

    [Week 1] Mindset & High Performance

    • Morning Formula, Developing Inner-Goals first (Creating an Identity)

    • Leadership & Communication Training (How to communicate with CEO and managers)

    • 3 Keys to Savagery

    • End of Day Reports

    • Productivity Planning (Weekly)

    • Productivity Planning (Daily)

    • Score Cards

    • Why do we do score cards?

    • Daily Health Habits (Fitness, Water, Sleep) [Game Changers]

    • Pre-Planned “Timed Think” (Road Less Stupid)

    • Identifying Wins

    • Homework: Create Morning Formula

    • Submit Morning Formula

    • Homework: Begin Tracking Score Cards + EODs

    • Submit EOD

    • Homework: Weekly Planner

    • Submit Weekly Planner

    • Homework: Hand Copy

    • Homework: Sign + Return Oath

    • Submit Signed Oath

  • 3

    [Week 2] Ads 1.0 (Conversion Formula, Marketing Principles, Psychology, Research)

    • Marketing + Psychology 101

    • Building an Avatar Map

    • Ad Research Phase Doc

    • Understanding the Conversion Heuristic

    • Conversion Heuristic Breakdown - Lead Gen Example

    • Conversion Heuristic Breakdown - Ecom Example

    • Empathy Map

    • Marketing Research Training (In Depth)

    • Empathy Map Training

    • Homework: Ad Breakdown

    • Submit Ad Breakdown

    • Homework: Ad Creation

    • Homework: Empathy Map

    • Submit Empathy Map

    • Submit Ad Creation

    • Homework: Research Documents

    • Submit Research Documents

  • 4

    [Week 3] Ads 2.0 (Copywriting, Creative, Funnels)

    • Headline Training 1.0

    • Aligning Headlines with Sophistication & Awareness

    • Headline Optimization for Landing Pages (Case Study)

    • Types of Proof

    • Story Telling Framework

    • 2X2 Copy Training

    • Mass Copy Duplication + 80/20 & 64/4 Method

    • Emotion Baiting

    • Creative Templates

    • Formats to Use (Dimensions)

    • Creative Request Template (If working with a team)

    • Funnels [Headlines]

    • Funnels [Landing Pages]

    • Ad Templates

    • Copy Doc Template

    • Copy Doc Template [Download]

    • Redefinition- Simplification

    • Homework: Re-write Assigned Ads

    • Submit Re-write Assigned Ads

    • Homework: Critique Landing Page

    • Submit Critiqued Landing Page

    • Copy Testing Decision Tree

  • 5

    [Week #4] Data (Media Buying)

    • Platform Overview

    • TOFU/MOFU/BOFU Structures (Holistic)

    • Key Metrics to Look At & What They Mean

    • Inspect Feature Training

    • Overview Phase 1 - Audience Farming

    • Phase 1 Build Out

    • Custom Audience Guide

    • How to Create Custom Audiences

    • Overview Phase 2 - Creative Testing

    • Phase 2 Build Out

    • Overview Phase 3 - Intro to Scaling

    • Phase 3 - CBO + Minimum ROAS

    • Phase 3 - ABO Super Scale

    • Phase 3 - AccSpend Scale

    • Phase Zero (Rough Start)

    • Custom Audience Guide

    • Phase 1_ Audience Farming Guide

    • Phase 2_Creative Testing

    • Phase 3_ Intro to Scaling Guide

    • Building Non-Value Based Lookalikes

  • 6

    [Week #5] Data

    • Policy Guidelines

    • How the auction/algorithm works on FB

    • Anatomy of a Facebook Ad : Creative - headline - hook

    • How to Setup Your Columns/Dashboard

    • Setting Up Custom Metrics in Dashboard

    • Using Events Manager to Test Events Across Your Funnel

    • Starting Budgets and How to Calculate Them [Cheat Sheet (formulas)]

    • Sandbox Campaign Creation and Overview

    • Pre-Gaming: Jump start ad performance using social proof/engagement

    • Measure Ad Performance, Diagnose Ad or Funnel Issues and Compare Results by Time Period Using your Dashboard

    • Submitting Appeals on Disapproved Ads (Chat Support)

    • Submitting Account Ban Appeals [What to say in your appeal]

    • Spreadsheet Reporting

    • Spreadsheet Reporting [Automated]

    • How to Create a Creative Reporting Dashboard [Google Data Studio]

    • Homework: Policies

    • Submit Policies

    • Measuring & Interpreting Data Download

  • 7

    [Week 6] Remarketing + Google

    • Objections Framework

    • Remarketing Wizardry [Humor Copy Workshop

    • Remarketing Facebook Structures [Ecom]

    • Remarketing Facebook Structures [Lead Gen]

    • Google: How to Implement Tracking

    • Google: Shopify Dynamic Code

    • Google: Global Site Tag

    • Google: Shopify Dynamic Google Tag

    • Google: Analytics Account

    • Google: Campaign Set Up

    • Google: Search Campaign Shell

    • Google: Display Campaign Shell

    • Google: YouTube Campaign Shell

    • Google: Discovery Campaign Shell

    • Google: Custom Columns

    • Google: Audience Creation

    • Google: Pre-Built Audience

    • Google: Remarketing LIst

    • Google: Custom Audiences

    • Google: Adding KW's Placements + Topics

    • Google: Placement + Topic Exclusions

    • Google: Placement Search

    • Google: Quality Score

    • Google: Search Ad

    • Google: Display Ad

    • Google: YouTube Ad

    • Google: Discovery Ad

    • Google: Google Shopping Creation

    • Google: Shopping Ad Creation

    • Google: How to Test on Google

    • Google: Initial Strategy Creation Video

    • Google: Strategy Campaign

    • Google: Ad Formats (Display, YT, Search)

    • [Pro Tip] Remarketing Proof-Pages For Lead Generation & High-Ticket

    • Homework: Re-Marketing Wizardry Template

    • Homework: Re-Marketing Wizardry Template

  • 8

    [Week 7] YouTube Ads Training 

    • Youtube: Research (Start Here)

    • Youtube: Custom Audience Creation

    • Youtube: Competitor Research (Ads + Funnels)

    • Aligning YouTube Targeting & Messaging With Awareness

    • Youtube: Phase 0 - Baseline Campaigns 

    • Youtube: Phase 0 - Build Out 

    • Youtube: Phase 1 - Creative Testing 

    • Youtube: Phase 2 - Targeting Option Testing 

    • Youtube: Phase 3 - Scaling

    • Remarketing Wizardry Framework for YouTube Ads

  • 9

    [Week 8] TikTok Training

    • Phase 1

    • Phase 2

    • Phase 3

  • 10

    Bonus Content

    • Holiday Scaling Masterclass

    • Event Recording - Advanced Automated Rules Training Overview

    • Automated Rules Setup Walkthrough

    • How to Get Post ID's from DCO Campaigns

  • 11

    Master Series

    • Master Series Episode 1

    • Master Series Episode 2

    • Master Series Episode 3

    • Master Series Episode 4

    • Master Series Episode 5